I designed and led an in-depth study to understand the motivations and problems about self-care and medication in Older Age
Brand Meaning Workshop
In a small team we designed and hosted a workshop with 10 participants to elicit their feelings and opinions toward some popular brands. The goal was to understand how symbols, language and past experience shapes peoples options of brands.
I have an exceptional ability for visualising ideas. Paper Prototyping is a extremely valuable resource when done correctly it can help create fast improvements and powerful user journeys.
IDEO Prototyping Course
I successfully completed the IDEO prototyping course, understanding the value of failing fast and testing ideas as soon as possible.